Nayura Rojas

Nayura Rojas is a growth and digital transformation executive with over 20 years of experience shaping digital ecosystems across telecommunications, entertainment, and fintech in Latin America.

 

She is known for connecting strategy with execution and for bringing a sharp, market-backed perspective on how innovation translates into scalable revenue. As Adjoint Vice President of Innovation and Product at AT&T México, she led product strategy and lifecycle management with full P&L responsibility, doubling revenues in the Value-Added Services portfolio and delivering over 20% annual EBITDA growth through embedded payments, advanced analytics, and digital service innovation.

 

Her experience sits at the intersection of connectivity, content, and financial services—where new monetization models are emerging across 5G, AI, and enterprise solutions. As a moderator, Nayura brings a pragmatic, outcome-driven lens, challenging hype, surfacing real use cases, and guiding conversations toward what is truly scaling in the market.

 

She holds an Executive Program in Fintech from the University of California, Berkeley, and currently advises organizations on ecosystem strategy, platform growth, and data-driven monetization.