Rethinking brand & customer experience in the Agentic Era

In the agentic era, service-intensive brands will need to consider the brand impact of AI agents’ personality on customers in every interaction. Amdocs' new global study reveals consumer preferences when interacting with AI agents and the key considerations brands must address during their journey into the agentic era.

This Amdocs research aims to identify consumers trust, sentiment, perception, attitude, emotions and expectations when engaging with AI-Agents. Furthermore, it explores aspects of humanizing AI agents in order to increase and optimize the customer experience.

Join to this session and get refreshing insights into the hottest topic in the industry.