Session Description
Consumer expectations are evolving. A 2024 study revealed that 87% of consumers in Mexico and Brazil are less loyal to brands than two years prior, with 39% attributing this to increased competition and 21% to disappointing experiences. Additionally, 87% of these consumers consider effective chatbot services important when engaging with companies.
To remain competitive, telecom providers must balance innovation, affordability, and digital expansion. This session will explore strategies for enhancing network performance by integrating sustainable and AI-powered practices, and strengthening cybersecurity measures to meet and satisfy these customer demands. Join us as we uncover new and exciting approaches shaping the future of Latin America’s connected industry.
Moderator:
Presentation: Gil Rosen, CMO, Amdocs
Presentation: Ling Zhi, CTO, ZTE
Panel Disucssion
Panel Moderator: Gustavo Adolfo Nava Ambriz, Telco Business Development Head, AWS
Panellists:
- Jerónimo Diez, CTO, AT&T
- Yesenia Meneses Juárez, Country Manager, Escala
- Israel Madiedo, Innovation and Technology Director, Izzi
- Angel Barrios, GM & Managing Director, Trektel