GSMA Intelligence C-level Roundtable: From SMS to Revenue: AI, AdTech & Pricing Innovation in SMS

GSMA Intelligence C-level Roundtable: From SMS to Revenue: AI, AdTech & Pricing Innovation in SMS

Hosted by Vox Solutions

Mobile Network Operators are sitting on a messaging channel that still has room to grow - if they rethink how it creates value. This executive roundtable looks at three forces changing SMS economics: AI-driven optimization, new pricing models, and the rise of AdTech as a genuine revenue layer. Industry experts and operator executives will trade real experiences and practical tactics for defending current SMS revenue and building the next one, as messaging moves from a utility into a monetization platform.