Thank you for making
M360 Eurasia 2024 a success!

Event Partner

Event Partner

Host Sponsor

Host Sponsor

Experience the Power of Digital​

In acknowledgment of Azerbaijan's pivotal role in regional digitalization initiatives and as part of the preparation for UNFCCC COP 29, the GSMA hosted M360 Eurasia 2024 in Baku. This event brought together key political and regulatory figures from both regional and international arenas, alongside executives from leading corporations in the mobile and digital sectors such as 5G, Cyber Security, AI, and GreenTech to support and catalyze the ongoing digital transformation across CIS countries and neighboring regions.

By spearheading cutting-edge digital services across the Caucasus, the Middle East, and Central and South Asia, Baku emerged as a prominent Digital Hub, bridging the gap between Europe and Asia. Azerbaijan actively engaged in bolstering cross-border IT infrastructure while simultaneously championing digitalization reforms aimed at enhancing the overall domestic digital ecosystem, fostering economic prosperity, and enabling a greener future.

Digitalization became crucial to our everyday lives. With the rapid rise of AI and its widespread adoption, there was a profound impact on the way we worked and how we lived. The importance of resilient networks and adaptable skills became more evident than ever. At M360 Eurasia 2024, we explored how Telcos could forge partnerships with cross-cutting industries to prepare for the AI revolution.

Key topics

With thanks to our host sponsors, Azercell Telecom LLC

"As Azerbaijan's leading mobile operator, we recognise our responsibility in shaping the country's digital ecosystem. The rapid shift from a process-driven to a data-driven world unlocks unprecedented opportunities for reinvention and growth. Embracing this transformation means not only integrating new technologies like cloud computing, Robotic Process Automation (RPA), and AI/ Machine Learning (ML)into our daily operations, but also a shift in mindsets and the way we work."

- Zarina Zeynalova, CEO, Azercell Telecom LLC

M360 Eurasia 2024 in numbers

  • 237

    Companies in attendance

  • 32%

    Female attendees

  • 50%

    Attendance from the telecom ecosystem

  • 50%

    From industry verticals

  • 49

    Countries and territories in attendance

  • 700+


  • 30%

    Attendees from director level and above

  • 44


GSMA Reports

Closing the digital divide in Central Asia and the South Caucasus

Countries in Central Asia and the South Caucasus are undergoing a digital revolution, driven by ambitious government digital transformation initiatives and a general trend towards greater digitalisation, spurred by the pandemic.

Read more

Regulatory best practices for mobile network development in the Republic of Kazakhstan

The development of cellular networks in the Republic of Kazakhstan has ensured widespread access to the Internet and a high level of penetration of various digital services.

Read more

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We’re the voice of the mobile industry. We convene everyone who’s anyone across the connectivity ecosystem at our global events M360 Series and MWC in Barcelona, Kigali, Las Vegas and Shanghai.

And we unify the mobile technology industry and verticals to bring about positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive.

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