Session Description
Mobile operators are increasingly integrating AI solutions, with a notable surge in generative AI (genAI) experimentation. Beyond customer service, AI applications are being explored in sales, marketing, and network operations to boost efficiency and expand 5G coverage. Despite interest, only a few operators have fully implemented AI-based solutions, facing challenges such as data access, accuracy of insights, and ethical concerns. As generative AI evolves into agentic AI, capable of autonomous decisions, the mobile industry must ensure ethical, equitable, and reliable AI adoption. Join the session to explore this dynamic transformation.